OUR VALUES
With a legacy of craft that spans millennia and some of the forms dating as far back as to the era of the Indus Valley civilisation, the fantastic world of India’s crafts people remains unsurpassed in its beauty and extent. “Craftsmanship in India comes naturally to hundreds of thousands of its unlettered people who weave myths, legends and simple daily experiences into different forms of creativity that can change shape from day to day, yet maintain their consistency for centuries to enrich their lives. There are many different worlds contained within the geographical boundaries of India.
WHO WE ARE
AS CRAFTS is a digital platform for some of the world’s oldest and most intricate craft forms. We started this social enterprise close to 10 years ago in order to preserve, showcase and share the talent of India’s artisans with the world. We hope to be able to raise the dignity of the Indian artisan in our own way and kindle an interest and support for an unsurpassed legacy of craft that spans millennia and spreads across the length and breadth of the land. It is our effort to curate an undeniably unique selection of traditional art and craft translated into a range of beautiful, contemporary products
OUR STORY
Ensuring fair prices that are mutually agreed with our artisans, while providing support with ideas and help to direct their immense talent in staying contemporary and relevant to a changing world. Our cost and price models are worked out equitably between us and our artisans. Our partners and associates work tirelessly to assist artisans in increasing their skills and improving their practices through assistance with production methods, working conditions, business practices and product development.
OUR PHILOSOPHY
AS CRAFTS as a team is built on values of preservation and reverence. Through our work, we preserve the cultural reservoir that our invaluable and diverse crafts form and our efforts are centred around spreading this joy to an audience who appreciates the stories captured in these exquisite artefacts. All our products come with a tag chronicling the history of the craft to share with our customers the legacy of our traditional crafts. At the same time, an art form becomes what it is only through the practised hand of its artist.
BEST CREATIONS
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